Pay-Per-Click Program
The Career Seekers Directory now offers a low cost
advertising alternative.
As with many emerging technologies, PPC are known by several different names
and acronyms. Some people call it Pay Per Placement engines
(PPP), others call them Bid for Placement engines, and the list goes on.
The industry is now trying to standardize on "Pay Per Click"
as the official terminology. The reasoning goes that you do not
actually pay for placement. Technically, the positions or
listings are free. You pay only for each click (i.e., visitor)
that you receive from that search engine listing. The person
placing the highest bid per click price for a keyword achieves the highest
placement or ranking.
The advantage of PPC's over paying for banner ads is that you do not pay for
impressions displayed, but instead for actual click-throughs.
With banners, you could purchase 1,000 impressions for $40 and receive only
20 clicks, costing you a whopping $2 per visitor. In general,
there's no guarantees how much you'll pay per visitor acquired with most
forms of advertising. TV, radio, magazines, and others normally force you to
bear all the risk. You must create ads and pick advertising
locations that will be cost-effective for your business.
Even though PPC cannot guarantee you'll make a profit, it does offer you
significantly less risk than many other forms of advertising.
It's also commonly known that visitors from search engines (PPC or
otherwise) are much more likely to purchase products or services than
visitors derived from traditional ads. Search engines provide
you with highly targeted visitors. Each click in theory comes from someone
who was actively looking for your products or services.
Paying as little as 1 cent per visitor is dirt-cheap. If you can't make a
profit paying 1 cent per visitor, then you may be hard pressed to find many
advertising options that will work for you.
If you are ready to join this low cost advertising
program, please review our
advertising options or
register for the Pay-Per-Click advertising program.
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